Press Room

Members of the Gioconda Law Group are happy to speak to the media and educate the public about Brand Protection, Anti-Counterfeiting, Trademark, Copyright and related Intellectual Property issues.  Please direct all press inquiries to, or call us at 212-786-7549.

Press Releases:

Victoria’s Secret Accused of Selling “Knockoffs” By Its Former Hosiery Supplier, August 24, 2012

Dress Designer Sherri Hill Wins $5M Judgment Against Online Counterfeiters, June 20, 2012

Designer Sherri Hill Continues to Get Tough With Knockoff Dresses, August 6, 2010

At the Height of Prom Season, Dress Designer Sherri Hill Sues to Stop Knockoffs, April 14, 2010

Knockoff Vendors Beware:  Former Big Law Firm Partner Opens Elite Brand Protection and Anti-Counterfeiting Law Firm in New York City, Dec. 21, 2009


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Joseph Gioconda speaking at Harvard University










Gioconda Law Blog


RogueFinder Study, May 15, 2012


Intellectual Property Operations and Implementation in the 21st Century Corporation

Knockoff:  The Deadly Trade in Counterfeit Goods


“Why eBay is an Art Forger’s Paradise,” The Daily Beast

“Silicone Bra Insert Inventor Sues Former Lawyer for Flawed Patent-Filing that has Cost Her Millions: Court Papers,” NY Daily News

“‘Redskins’ Pork Rind Trademark Rejected,” World IP Review

“That Knockoff Dress Will Make You Look Fat:  Lawsuit,” NY Post

“INTERPOL Swoops on Global Counterfeiters,” World IP Review

“Apple Launches Global “Takeback” Programme on Counterfeit Products,” World IP Review

“Chin Renews Push to Punish the Buyers of Phony Goods,” Tribeca Tribune

“It’s Truly A Plague:  Tory Burch Files FOUR Lawsuits to Curb Counterfeiting,” New York Observer

“How True Religion Fights the Fakers,” World IP Review

“How ADR Can Stem the Trademarklawpocalypse,” JAMS

“A Better Way to Fight Online Piracy than SOPA,” National Post

“Consequences of Overreaching IP Policies” IPLaw360

“The Risk of Geographic Trademarks” IPLaw360

“Lessons From the Toyota Brand Crisis?” IPLaw360

“Creative Approaches to Fighting Art Forgery,” New York Law Journal

“Can Intellectual Property Laws Stem the Rising Tide of Art Forgeries?”  Hastings Communication and Entertainment Law Journal

“Counterfeit Battles Heat Up on Web,” National Law Journal

“‘Durantula’ Guitarist Hits Kevin Durant, Nike with Trademark Suit,” Thomson Reuters

“Burberry Earns $100M in Counterfeiting Lawsuit,” Huffington Post

“Hermes Wins $100M Damages from Counterfeit Websites,” Bloomberg News

“Louis Vuitton Wins ITC Trademark Battle v. Chinese Counterfeiters,” Thomson Reuters

“Fashion Industry Copes With Designer Knockoffs,” National Public Radio

“A ‘Satire’ of a Classic Fails to Amuse The August House of Hermès,” The New York Times

“Former DLA Partner Opens Anti-Counterfeiting Boutique Firm,” National Law Journal

“ABC TV Is Sued Over Plan for Show,” The New York Times

“City Sued in Battle Against Knockoff Purses,” Chicago Tribune

“Taking on Art Fraud,” Plaintiff Magazine

“Hermès Files Handbag Lawsuit,” Women’s Wear Daily

“Fakes, Forgeries and the Law,” MuseumVIEWS

“Gioconda Law in NYC to Focus on Brand Protection Litigation,” Fibre2Fashion

“’Tis The Season to Counterfeit,” Baseline

“In Baltimore, A Tale of Two Bureaus,” The Examiner

“The Real Fake Thing,” Portfolio

“In Crimes to Come,” TechRevu

“Small Win in War on Piracy,” The Standard

“Styles Change, But Legal Issues Remain,” Fashion Lawyer Blog

“Rash of IP Boutiques Look to Cash in Post-Recession,” IPLaw360

“True Religion Targets Online Counterfeit Operators,” Women’s Wear Daily

“Firms Focus on Anti-Counterfeiting,” Lawyer’s Weekly

“Piercings, Tattoos, and Expert Witnesses,” The American Chronicle

“Partners Flee Big Law Firms to Be Masters of their Domain,” Crain’s New York Business

“American Apparel’s Stock Continued Slide,” Women’s Wear Daily

“Counterfeiter, Imitators: Fine Line,” The Wall Street Journal

“Former MegaFirm Partner Launches NY Boutique,” New York Lawyer

“M.I.T. Professor Takes a Closer Look at Counterfeiting and the Consumer,” Women’s Wear Daily

“Stemming the Tide of Product Piracy,” Los Angeles Times

“Bacardi Celebrates in Rum Trademark War,” Managing Intellectual Property

“DLA Piper Ex-Partner Opens Anti-Counterfeiting Firm,” Law360

“Designers Add Muscle in Battle Against Knockoffs,” National Jeweler

“Big Business in Counterfeiting Products,” Voice of America

“Bag the Knockoffs!,” Newsday

“Special Report: Accessories — or a Crime?,”NBC

“Handbag Wars,” Vogue

“Suit Sends Message to Bootleg Sellers: Knock It Off,” Los Angeles Times

“LVMH Files Suit Against Chinatown Landlord,” Women’s Wear Daily

“The Fighters of the Fake Get Real,” Newsday

“Duped By Designer Doubles; Are Knockoffs Worth the Price?,” Black Enterprise

“Vuitton Sues Rival Dooney,” New York Post

“Two Men Battle Over Right to Put California Artist’s Name on Apparel,” The Orange County Register

“Playboy Set to Turn Page in Web Trial,” New York Daily News

“Ripped Off Idea?,” Show Biz

“Counterfeit Products,” Voice of America

“Jones Wins Round in Polo Contract Fight,” Women’s Wear Daily

“Don’t Buy Into Online ‘Designer’ Deals,” Columbia Missourian

“Behind the Brand: Triumphs and Tragedies,” Brand Channel

“Counterfeit Conundrum,” Shopping Centers Today

“Fighting Bogus Goods to Protect the Brand,” Brandweek

“War on Knockoff Havens,” New York Post