Group Members

The Gioconda Law Group is a team of experienced, enthusiastic individuals who are dedicated to providing our clients with the highest quality legal services available. Please note that not all Group Members are identified by name on this website.



Joseph C. Gioconda has an impressive track record, both inside and outside of the courtroom.

He has successfully litigated cases against some of the toughest infringers and counterfeiters, and has recovered multi-million dollar judgments and secured sweeping permanent injunctions against them. He has also assembled and managed large teams of lawyers and investigators across the globe, to combat counterfeiters in the factories, storerooms and underground hideaways where many operate.

Joe spent nearly a decade as a partner and associate at the prestigious litigation powerhouse KIRKLAND & ELLIS LLP, a firm that is widely known as having some of the best Intellectual Property lawyers in the United States. More recently, Joe was an equity partner at the world’s largest law firm, DLA PIPER LLP (US), which represents half of the Fortune 250 companies. Joe was responsible for the Trademark Litigation and Anti-Counterfeiting Practice in that firm’s New York office.

Joe earned his law degree from the #1 ranked YALE LAW SCHOOL, where he edited three different law journals and volunteered to assist battered women seeking restraining orders against their abusers in Connecticut State Courts.

Joe also worked for the UNITED STATES SENATE JUDICIARY COMMITTEE, drafting intellectual property-related legislation with Senator Grassley and Senator (now Vice-President) Biden.

Joe is widely quoted in the international press in the field of trademarks and anti-counterfeiting, and has been a commentator in The New York Times, the Wall Street Journal, on CNN and MSNBC. He has been profiled in the book KNOCKOFF: THE DEADLY TRADE IN COUNTERFEIT GOODS by British author Tim Phillips. He has also published award-winning academic articles proposing innovative approaches to the challenge of anti-counterfeiting and has given presentations to the international art community in Italy and France on how they can utilize cutting-edge legal theories and technology to combat art forgery.

Joe has also worked at the UNITED STATES DEPARTMENT OF JUSTICE (U.S. ATTORNEY’S OFFICE FOR THE SOUTHERN DISTRICT OF NEW YORK ), assisting with the prosecution of major crimes and frauds. Joe was appointed SPECIAL COUNSEL TO THE KING’S COUNTY (BROOKLYN) DISTRICT ATTORNEY’S OFFICE, and successfully defended convictions for violent crimes on appeal. Joe has also personally trained law enforcement officials and hundreds of U.S. CUSTOMS AND BORDER PATROL agents to identify and seize spurious merchandise at the nation’s border.

Joe founded the Gioconda Law Group in 2009 to create a law firm that would focus exclusively on providing high quality brand protection litigation, investigations and strategic counseling.

Joe is admitted to practice before the United States Supreme Court, numerous Federal Circuit Courts of Appeal and District Courts, and the Bars of the States of New York and Pennsylvania.

He can be e-mailed directly at: or called directly at 212 786-7549.


Joseph M. Forgione is the Director of Trademark Enforcement at the Gioconda Law Group. He previously worked in the corporate legal department at CHANEL, INC., where he participated in both brick-and-mortar and online intellectual property enforcement.

Mr. Forgione is also a member of the adjunct faculty at NEW YORK LAW SCHOOL, where he is currently serving as Adjunct Professor of Law and teaching Fashion Law in the Intellectual Property Job Track Program at the Institute for Information Law & Policy.

Mr. Forgione recently co-authored the chapter on anti-counterfeiting in the book titled INTELLECTUAL PROPERTY OPERATIONS AND IMPLEMENTATION IN THE 21ST CENTURY CORPORATION, which is designed to provide insight into the contemporary issues facing senior decision-makers in their ownership and management of corporate intellectual property assets.

Mr. Forgione holds an LL.M. degree, Master of Laws in Intellectual Property law, from BENJAMIN N. CARDOZO SCHOOL OF LAW. During that course of study, Mr. Forgione worked as an intern in the legal department at SEVEN FOR ALL MANKIND LLC, and also an extern in the legal department at TIME INC. for INSTYLE, REAL SIMPLE, THIS OLD HOUSE and SPORTS ILLUSTRATED magazines.

Mr. Forgione also holds a J.D. from Cardozo, where he concentrated his legal education in Intellectual Property and Communications Law. During law school, Mr. Forgione was the Managing Editor of Cardozo Studies in Law & Literature, and he worked as an intern in the legal department at KATE SPADE LLC.

In addition to doing ongoing freelance work for various media outlets, Mr. Forgione has also worked as an editorial intern at ESQUIRE, GOTHAM, HAMPTONS, LOS ANGELES CONFIDENTIAL and SURFACE magazines, and he has over thirty pages of published clips in his editorial portfolio.

A member of PHI BETA KAPPA, Mr. Forgione holds a B.A. cum laude with Honors in Sociology from HOFSTRA UNIVERSITY, where he also studied Italian and Comparative Literature in Italy, and began his career in Intellectual Property law working as a clerk in the legal department at HBO.

Mr. Forgione is actively involved in several charitable organizations including GQ MAGAZINE: THE GENTLEMAN’S FUND and COALITION FOR THE HOMELESS.

He also regularly speaks at law schools on matters related to brand protection against counterfeiting in the fashion industry and spends countless hours outside of the classroom mentoring young attorneys and law students on matters relating to the business of fashion and the law.

To reach Mr. Forgione directly, he can be e-mailed at

To view Mr. Forgione’s profile on LinkedIn, please click below: